Project Details

Express Flyers is a printing company that prides itself on its’ fast turnaround time and vibrant color printing. It was one of the first printing companies to launch an e-commerce website dedicated to servicing nationwide print buyers. Their identity was created using a CMYK (Cyan, Magenta, Yellow, Black - The four basic colors used for printing) palette which was balanced with a charcoal gray to diffuse the vibrant colors that could strain the eyes. Color bars were added in place of the “E” as representation of color proofing attributes.

WEBSITE | San-serif fonts were used throughout this campaign to keep the site clean and simple. The website is made up of a white background with charcoal gray header and footer to diffuse the vibrant CMYK palette in the navigation’s hovers. A promotional scrolling banner script was added to feature a variety of print jobs that the company offers.

BUSINESS CARDS | We brought in the color bars and printing attributes alongside all variations of these business cards to draw attention to the logo as well as enhance the printing aspect of this company.

STATIONARY | A folder was created so customers can take away the printing samples, important information about the company or documentations for the acquired printing services. We used a Magenta line to separate the information from the content on the letter head; as well as highlight the envelope and business card. This separates it from the many business cards that may be in your wallet and the stack of mail that you may receive daily.

  • Branding Bloomington, Indiana
  • Completed on 18th September 2013
  • Programs Adobe Illustrator
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